Truck Equipment began with the motto “Everything for the Trucker.” That mentality still stands today. Our customers are the most important people in our business. They are NOT an interruption of our work, rather the purpose of it. We are not doing them a favor by serving them; they are doing us a favor by giving us the opportunity to do so. Our customers are not dependent on us; we are dependent upon them. Our customers are not outsiders to our business; they are a part of it. Our customers are not cold statistics; they are flesh and blood human beings with feelings and emotions, biases and prejudices. We do not argue or match wits with our customers. No one has ever won an argument with a customer. Our customers are people who bring us their wants. It is our job to handle them profitably by them and ourselves. “Keep Calm and Truck On®!”